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DS

France

DS Automobiles is a French premium automobile brand founded in 2014 as a standalone marque after operating since 2010 as a sub-brand within Citroën, itself part of the Stellantis group. The brand is headquartered in Saint-Ouen, France, and positions itself as a luxury counterpart to mainstream Stellantis offerings, drawing on the prestige associated with the original Citroën DS of the 1950s and 1960s without being a direct continuation of that car. DS focuses on stylistic differentiation, advanced driver assistance technology, and electrification, with models including the DS 3 Crossback, DS 4, DS 7 Crossback, and the flagship DS 9 saloon, several of which are offered in plug-in hybrid form under the E-Tense designation. The brand has pursued a retail strategy centered on boutique-style DS Stores rather than conventional dealerships, targeting European and Chinese markets in particular, with Changan DS serving the Chinese market through a joint venture.

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