The Nissan Micra, or Nissan March in Japan, is a popular supermini car in the B-segment category manufactured by Nissan since 1982. Initially introduced as the replacement for the Nissan Cherry in Japan, the Micra was exclusively available through the Nissan Cherry Store until 1999 and later under the Nissan Red Stage dealership network until 2003. Before Nissan started selling kei cars in Japan, the Micra served as Nissan's smallest vehicle and retained its name within the Japanese market without any rebranding for other Nissan dealerships.
The first generation of the Micra, with the chassis name K10, made its debut in October 1982 in Japan. It entered the market to compete with other popular models like the Honda City, Daihatsu Charade, Suzuki Cultus, and Toyota Starlet. The introduction of the Micra showcased Nissan's commitment to producing a compact and practical vehicle that catered to urban driving needs. With its small size and efficient design, the Micra quickly gained a reputation for being a reliable and economical option for city dwellers.
Key Points:
- The Nissan Micra, known as the March in Japan, is a B-segment supermini car produced by Nissan since 1982.
- Originally introduced as a replacement for the Nissan Cherry in Japan, it was sold through the Nissan Cherry Store and later under the Nissan Red Stage dealership network.
- The Micra was Nissan's smallest vehicle in Japan until the introduction of kei cars